BURKELY BUILDS GREAT RENTAL COMMUNITIES AND HOMES

Burkely is much more than a real estate management company. We create value by providing great living experiences for our residents. The best built communities and homes are nothing without the people: the people who live there and the people who work there. With Burkely, it means the building never stops. We invite you to learn more about Burkely’s distinctive approach to building great rental communities and homes. Whether you need help managing a student apartment community, a multi-family apartment community or single family homes, we can help.

BURKELY BRANDS

Burkely Student Communities
Burkely Apartment Communities
Burkely Rental Homes

BURKELY NEWS

Jody Longwill named new President of  AANC

Burkely grows via merger
Article: The Business Journal, Feb. 10 – 16, 2012

Award

The National Apartment Association has awarded Burkely twice with the prestigious PARAGON Award. PARAGON Award recipients are regarded as national models of excellence for the apartment industry.

why

WHY WE EXIST

Our reason for being is to serve our residents — to give them a superior living experience they will highly value and want to recommend to their friends. When we succeed, we create value — and value is the yardstick that measures performance.

THE IDEA

  • The entire enterprise must be viewed as a customer-creating and customer-satisfying organism. Management must think of itself as providing customer-creating value satisfactions.1
  • Profit and growth are stimulated primarily by customer loyalty. Loyalty is a direct result of customer satisfaction.2

RELATED SERVICES BURKELY OFFERS

  • Define your ideal resident
  • Resident relationship management, including communication and feedback loop
  • Guide development of operating budget; formulate capital allocation strategy
1 Theodore Levitt, “Marketing Myopia,” Harvard Business Review, July-August (1960).

2 Heskett, Jones, Loveman, Sasser and Schlesinger, “Putting the Service-Profit Chain to Work,” Harvard Business Review, March-April (1994).

value

WE CREATE VALUE

  • Burkely Communities: Profile — Since its formation in 1990, Burkely has been and remains an owner-operator of apartment communities. Our perspective is long-term, reflecting both the nature of the asset-class and the conviction that long-term ownership affords the greatest opportunity to create significant value.
  • Burkely brings a distinctive approach to its business by creating and building strong apartment brands. For residents, it means they can count on Burkely to know and reliably provide what they value most in apartment living. That trust is the foundation of the Burkely brand.
  • Burkely continually refines this approach, which has produced a long track record of success in generating strong customer satisfaction ratings and financial results and in building value at its communities.
  • Burkely’s business model—and the results it has yielded—has been recognized locally and nationally. The Piedmont Triad Apartment Association has presented Burkely numerous awards for outstanding management of its communities as well as team members for their individual performance. The National Apartment Association awarded Burkely the prestigious PARAGON Award in 2004 for Lincoln Green, a 616-unit community, and again in 2009 for Westborough, a 502-unit community. PARAGON Award recipients are regarded as national models of excellence for the apartment industry.
  • NAA/Paragon Award letters of recommendation from PTAA:

    Westborough
    Lincoln Green

BUR Group shot

WHO WE ARE

  • That building great communities begins with organizational greatness, the essential ingredient in which is great people—who fit, and who are committed to, the organization’s purpose, ethos and values
  • That communities are, above all, comprised of people who are drawn to something they value in common

THE IDEA

  • First, get the right people. Great vision without great people is irrelevant.3

RELATED SERVICES BURKELY OFFERS

  • Identify characteristics/qualities of the right people; create hiring system to attract them
  • Staff-building, organizational development and key leadership development
  • Set performance standards and evaluation program
  • Align compensation with the market, staff performance and desired results
3 Jim Collins, Good to Great (HarperBusiness, 2001).

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

R. Sterling Kelly III (CEO) -
Co-founded Burkely in 1990, 31 years in the industry

  • Has shaped Burkely as a learning organization that strives continually to excel in meeting customers’ needs and to create value
  • Integrates the best in broad organizational and business solutions into a differentiated model of building great apartment communities

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

James Y. (Jay) Robinson III (President/CFO) –
a Burkely owner via merger, with 11 years in the industry

  • Leads Burkely’s business development efforts (i.e., acquisitions and new development)
  • Sets and monitors key financial metrics to help gauge effectiveness of efforts to build long-term property value
  • Oversees administrative functions necessary to support operations

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

Jody C. Longwill (Sr Mgmt) -
15 years with Burkely and 28 years in the industry; CAPS

  • Knows the organization deeply, having joined Burkely at the genesis of the current Burkely business model, and
    plays an integral part in its evolution
  • Instills in team members the principles that constitute the Burkely model, leading and training by example
  • Proficient in operationalizing the brand—that is, managing and living it
  • President-elect, Apartment Association of North Carolina (AANC), 2014

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

L. Suzanne Gray (Sr Mgmt) –
joins Burkely via merger, with 23 years in the industry

  • Thrives in—and sees clearly where and how to apply basic, solutions-oriented management practices to—varied property management challenges
  • Perceptively links performance and results and helps others see the connection
  • Leads Burkely’s rental homes/commercial management division

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

Donna P. Broyhill (Sr Mgmt) -
13 years with Burkely and 18 years in the industry; CAM

  • Has been integral in building the Burkely model from its earliest days and knows the organization deeply
  • Helps others understand the link between effort and results; analyzes results to identify where improvement is needed
  • Knows the tools and systems that help an organization understand how to use them to perform at ever-higher levels

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

Paul E. Zechinati (Mgmt, HR)
joins Burkely via merger, with 6 years in the industry

  • Oversees and helps manage financial resources for the company
  • Supports clients through timely, accurate financial reporting and community managers through stewardship of financial resources (i.e., cash flow)
  • Promotes responsible, ethical accounting standards and practices

EXPERIENCED PROFESSIONALS

Key Burkely Team Members

Raye E. Haaland (Admin) -
12 years with Burkely and 14 years in the industry

  • Facilitates customer relationship and brand management programs
  • Coordinates communication and relations with municipal service providers

what

WHAT WE DO

We know our customers and what they want. It is central to the strategic approach we bring to the business of giving residents what they uniquely value in apartment living.

THE IDEA

A company can outperform rivals only if it can establish a difference it can preserve.Competitive strategy is about being different. It means choosing a different set of activities to deliver a unique mix of value. Strategy is creating fit among a company’s activities.The success of a strategy depends on doing many things well—not just a few—and integrating them. If there is no fit among activities, there is no distinctive strategy and little sustainability.4

4 Michael E. Porter, “What Is Strategy?” Harvard Business Review, November-December (1996).

RELATED SERVICES

  • Provide comprehensive community management
  • Formulate value proposition and strategic vision
  • Develop a strategic plan to accomplish your objectives
  • Analyze, evaluate and interpret the market and your community’s position in it
  • Plan and oversee development or renovation

STRATEGIC APPROACH

Burkely Management and Consulting — Burkely’s strategic approach to building great apartment communities integrates certain activities that are proven for their efficacy. We can provide these services to third-party apartment owners whose aim is to create long-term value in their apartment community. Our business model:

WE BUILD GREAT ON-SITE MANAGEMENT TEAMS BY:

  • Identifying characteristics of the right people; creating a hiring system to attract them
  • Staff-building, organizational development and key leadership development
  • Establishing a performance standards and evaluation program
  • Aligning compensation with the market, performance and desired results

WE INVEST IN KNOWING OUR CUSTOMERS AND  UNDERSTANDING WHAT THEY VALUE MOST IN  APARTMENT AND SINGLE-FAMILY HOME LIVING BY:

  • Defining a community’s or home’s ideal resident
  • Developing a resident relationship management program, including communication and feedback loop

WE BRING A STRATEGIC APPROACH TO BUILDING APARTMENT COMMUNITIES THAT, OVER TIME, GENERATES UNDERLYING ASSET VALUE BY:

  • Providing comprehensive community management
  • Developing a strategic vision, plan to realize it and a value proposition for a community
  • Analyzing, evaluating and interpreting the market and your community’s position in it
  • Overseeing development of operating budget; formulating a capital allocation strategy
  • Planning and overseeing development and redevelopment, rehab or renovation

WE CREATE A UNIQUE CUSTOMER EXPERIENCE AND PERCEPTION OF OUR APARTMENT COMMUNITIES BY:

  • Evaluating your community’s current brand; helping shape the brand your community should have
  • Developing concrete plans to operationalize your brand
  • Aligning all marketing efforts and materials to support the brand

If you believe Burkely can help you achieve your objectives, then we’d want to explore the possibility of working with you.

how

HOW WE DO IT

We build powerful apartment community brands.

THE IDEA

  • A brand represents a set of promises. It implies trust, consistency and a defined set of expectations. A brand differentiates products and services that appear similar in features, attributes and possibly even benefits5
  • An orange…is an orange…is an orange. Unless, of course, that orange happens to be a Sunkist, a name eighty percent of consumers know and trust.6
5 Scott M. Davis, Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass, 2002).

6 Russell L. Hanlin, quote by the CEO of the Sunkist Growers Association.

RELATED SERVICES BURKELY OFFERS

  • Evaluate your community’s current brand; formulate the brand your community should have
  • Create a plan to operationalize your brand
  • Align all marketing efforts and materials to support the brand

CONTACT

We invite you to contact us and learn more about our distinctive approach to building great apartment communities.

Email:
inquiry@burkelycommunities.com
Phone:
(336) 272-8151
Address:
Burkely Communities, LLC
819 N. Elm Street
Greensboro, NC 27401-1538